Marketing Manager
--Kloudlyn--
The Marketing Manager will lead the development and execution of strategic marketing initiatives to build brand awareness, generate leads, and support customer acquisition for our AI-driven products. This role requires a creative and analytical thinker with a deep understanding of B2B and B2C marketing in the tech industry, particularly AI. You will collaborate with cross-functional teams, including product, sales, and engineering, to craft compelling narratives that resonate with our target audience.
Responsibilities
- Strategy Development: Design and implement comprehensive marketing strategies to promote our AI solutions, aligning with company goals and target markets.
- Brand Management: Develop and maintain a strong, consistent brand identity across all channels, ensuring our messaging reflects innovation and trust.
- Content Creation: Oversee the creation of engaging content, including blog posts, whitepapers, case studies, social media posts, and website copy, tailored to technical and non-technical audiences.
- Digital Marketing: Manage digital campaigns (SEO, SEM, email marketing, social media) to drive traffic, engagement, and conversions.
- Lead Generation: Collaborate with the sales team to develop campaigns that generate high-quality leads and support pipeline growth.
- Market Research: Conduct market and competitor analysis to identify trends, customer needs, and opportunities for differentiation in the AI industry.
- Event Management: Plan and execute participation in industry events, webinars, and conferences to showcase our technology and thought leadership.
- Analytics & Reporting: Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar platforms, providing actionable insights to optimize ROI.
- Team Collaboration: Work closely with product teams to understand technical capabilities and translate them into customer-focused marketing messages.
Must Have
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
- Experience: 5+ years of marketing experience, with at least 2 years in a tech or AI-focused company. B2B and/or B2C experience preferred.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing).
- Exceptional written and verbal communication skills, with the ability to simplify complex AI concepts.
- Proficiency with marketing tools (e.g., HubSpot, Salesforce, Google Analytics, Hootsuite).
- Data-driven mindset with experience in analyzing campaign performance and optimizing strategies.
- Ability to thrive in a fast-paced, startup environment with a high degree of autonomy.
Nice to have
- Experience marketing SaaS or AI-driven products.
- Familiarity with the AI industry and its key players.
- Graphic design or content creation skills (e.g., Adobe Creative Suite, Canva).
What's great in the job?
- Be part of a mission-driven AI startup shaping the future of technology.
- Work in a collaborative, innovative environment with opportunities for growth.
- Competitive salary, equity options, and comprehensive benefits package.
- Flexible work arrangements, including remote work options.
Our Product
What We Offer
Each employee has a chance to see the impact of his work.
You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly
sports sessions, team building events, monthly drink, and much more
Perks
A full-time position
Attractive salary package.
Trainings
12 days / year, including
6 of your choice.
Sport Activity
Play any sport with colleagues,
the bill is covered.
Eat & Drink
Fruit, coffee and
snacks provided.
